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OK Go…This Too Shall Pass video

March 3, 2010

OK Go…This Too Shall Pass video

Never heard of OK Go?  You are officially old…or square…or old enough to use the term “square”…or, um, just too busy with that whole “ending world hunger” or “world domination” thing. 😉

They are a band, partially known for really inventive, one take videos.  Well, not necessarily one take, but one shot.  They don’t use a lot of camera tricks.  They really do stuff.  It can be complicated and require a lot of discipline…but, it looks like fun!

I first became acquainted with them when one of my (adult) students told me about the

OK Go treadmill video

 It’s officially a music video for “Here It Goes Again”, but if you haven’t seen it, give it a try.  It’s four guys doing choreography…on treadmills.  No fancy tricks, just simple (but cool) choreography, practice…and a lot of concentration.

That’s part of what makes it work: these aren’t Gene Kellys or B-boys…when you watch this, you really feel like you could do it.  You know, if it wasn’t so much work to learn.  😉

They’ve just released a new video for a song called, “This Too Shall Pass”.

OK Go This Too Shall Pass video

It took them months, with the aid of people from Synn Labs, to build this really complicated device.  If you played the game Mousetrap when you were a kid, you can picture this.

One thing hits another thing that does something else that affects another thing and so on, and so forth.

You are going to here this referred to as a Rube Goldberg machine.  In fact, they use that abbreviation (RGM) in identifying the video.

Rube Goldberg was a cartoonist who drew very complicated devices that solved simple problems.

He wasn’t the first…”Heath Robinson” is a name known in the UK for a similar artist who preceded Goldberg.

Contests to actually build such contraptions exist…even though that wasn’t the original point.

Oh, and OK Go did have a song on the New Moon soundtrack

This post by Bufo Calvin originally appeared in the The Measured Circle blog.  If you are reading this blog for free and would like to support it, just click here and then shop at Amazon.

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