Disney’s next “E ticket”? Star Wars Merged Reality

Disney’s next “E ticket”? Star Wars Merged Reality

Up until the early 1980s (and starting in 1959), the “E” ticket (or coupon) was the latest and greatest ride: the Submarine Voyage, the Matterhorn…the top of the line.

Even though Disney officially did away with the letter tickets thirty-five years ago, people still use the term. Pirates of the Caribbean, The Haunted Mansion, Indiana Jones…those would all be considered E tickets.

These are the buzzy rides…the ones people would talk about when they got home, brag about, and say, “You gotta ride…”

While Disney works on its Star Wars lands for 2019, this holiday season will bring a different kind of attraction…merged reality.

While that’s not the term that the company making it uses for it, it’s one of my four “flavors” as I defined in my first VAMM (Virtual/Augmented/Mixed/Merged Reality…which I’m tending to simplify to VAM) post:

Welcome, vammers! Our Virtual/Augmented/Mixed/Merged Reality coverage starts here

This is what I said:

“Merged Reality: this is new, and is a term used by Intel for its Alloy headset (YouTube videos). This is essentially the opposite of Mixed Reality. The headset maps the actual location (say, the furniture in a room), and then masks it with a story-appropriate appearance: a table might “change into” a control panel on a spaceship, or into a rock in a haunted forest”

What The VOID calls it is “Hyper-Reality”. They’ve been doing some really interesting things. You do wear a VR headset, and you don’t see the actual environment…but you are in a dedicated space for this particular experience.

If you pick up a light saber, the hilt can actually be a physical object…and then you would see and hear the “blade”, which would react appropriately as it fought another player. The hilt could even be made to vibrate with a hit. I don’t know that these are part of this actual experience…just giving you the idea.

It’s also social…you play with your family or your friends. As they move, you see their avatars move in VR. When I’ve been socially with people in VR, seeing their avatars’ heads move when they look at something makes it feel very real.

You could be interacting with actors or CGI…or a mix. You won’t really have a way to tell…until an actor does something physical.

In this

The VOID post

they point out that it could even involve smells!

Star Wars: Secrets of the Empire will open in Downtown Disney at Disneyland (in California) and Disney Springs at Disneyworld (in Florida).

This will be judged on a number of things:

  • How does it feel?
  • How immersive is it?
  • How Disney is it?
  • How Star Wars is it?

On the last one, ILM (Industrial Light and Magic) is involved, so that’s a good sign.

We also don’t know enough about the logistics yet…is it a separate charge? It certainly could be…you pay for things in Downtown Disney. How long will the wait be (only so many people can be in there at a time)? How long will you get in the experience (again, it can’t be that long, since people are waiting)?

My guess? People will talk about it…it will be an E ticket. 🙂

Oh, one other thing: this is not going to be dependent on the Disney infrastructure, meaning that they could hypothetically open it in other places across the country…and around the globe.

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