Deadpool’s ROI is already 233%, beating all Marvel movies except…
Ryan Reynold’s R-rated Marvel superhero movie, Deadpool, has gotten off to a terrific start!
BoxOfficeMojo reports a weekend estimate (not counting Monday) of $135m dogro (domestic gross).
That’s really high, but it’s even more impressive when you consider that it was a relatively low budgeted movie for this genre, at $58m.
There were a lot of risks with it: the R-rating, Ryan Reynolds (who had had a disappointing starring role as DC’s Green Lantern before), the fact that it was in February, the lack of name recognition for the character (outside of the geek community), the fact that this a 20th Century Fox movie (not a Disney Marvel movie), the weather back East…
This, though, is showing that Reynolds’ (who is also a producer) really hard work promoting the movie, as well as a solid marketing campaign, has paid off.
$135m is 233% of $58m (earning Deadpool The Measured Circle Award of “Money”)…and it’s just getting started.
Let’s compare that to other Marvel superhero movies.
|Marvel’s The Avengers||220||623||283.18%|
|Iron Man 3||200||409||204.50%|
|Guardians of the Galaxy||170||333||195.88%|
|X2: X-Men United||110||215||195.45%|
|Avengers: Age of Ultron||250||459||183.60%|
|Iron Man 2||200||312||156.00%|
|Captain America: The Winter Soldier||170||260||152.94%|
|Captain America: The First Avenger||140||176||125.71%|
|Thor: The Dark World||170||206||121.18%|
|X-Men Origins: Wolverine||150||180||120.00%|
|X-Men: Days of Future Past||200||234||117.00%|
|The Amazing Spider-Man||230||262||113.91%|
|X-Men: The Last Stand||210||234||111.43%|
|X-Men: First Class||160||146||91.25%|
|The Incredible Hulk||150||134||89.33%|
|The Amazing Spider-Man 2||255||202||79.22%|
That’s right…you would have gotten a better return on your investment on Deadpool than on any other Marvel movies except Spider-Man and The Avengers…and at a much smaller initial investment.
This is based on BoxOfficeMojo’s reported production budget versus their reported domestic gross (dogro). There are other expenses (including the marketing budget) and other income (including international gross), but this lets us do a consistent comparison (the other data is harder to get).
The odds are good that Deadpool will be the best ROI Marvel movie…by Tuesday. Not the highest grossing, or with the biggest profit, but big congratulations to Ryan Reynolds, Fox, and the rest of the team!
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This post by Bufo Calvin originally appeared in the The Measured Circle blog. To support this or other blogs/organizations, buy Amazon Gift Cards from a link on the site, then use those to buy your items. There will be no cost to you, and a benefit to them.