Money, Golden, and Underperformers…our new box office labels

Money, Golden, and Underperformers…our new box office labels

We’ve recently added a new feature to our tracking of the movie box office.

Each year, we’ve keep track of the movie box office. You can see the 2013 information here:

2013 Movie Box Office: 40, 80, 1, 2 , 3

This year, we also added ranking them based on the amount of profit that they’ve made (comparing dogro…domestic gross to their reported production budgets). You can see that list here:

http://www.imdb.com/list/KL-q-CWciQY/

However, even knowing the dogro to production budget difference isn’t the whole story.

If a movie has a reported production budget of $100 million and dogros $120 million, it made the same amount of profit (just based on that calculation…ignoring the marketing budget and international grosses) as a movie that has a reported production budget of $40 million and dogros $60 million.

The latter, though, will be considered much more successful, in part because it was less risk for the studio.

One traditional measure of success is having a dogro of twice the production budget.

The Measured Circle is now labeling a movie that has a dogro of twice the production budget as “Money”.

A movie with three times the production budget gets a label from of us as “Golden”.

While we like to focus on the positive, it’s also worth noting movies that haven’t done as well as expected. If a movie’s dogro is less than half of its production budget, we are labeling them as an “Underperformer”.

These are the movies from this year (which have a dogro of at least $40 million) which have received labels from The Measured Circle so far. It’s possible that these labels may change as a movie makes more money domestically.

For more detail, see the links above.

This post by Bufo Calvin originally appeared in the The Measured Circle blog.

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