Money, Golden, and Underperformers…our new box office labels
We’ve recently added a new feature to our tracking of the movie box office.
Each year, we’ve keep track of the movie box office. You can see the 2013 information here:
This year, we also added ranking them based on the amount of profit that they’ve made (comparing dogro…domestic gross to their reported production budgets). You can see that list here:
However, even knowing the dogro to production budget difference isn’t the whole story.
If a movie has a reported production budget of $100 million and dogros $120 million, it made the same amount of profit (just based on that calculation…ignoring the marketing budget and international grosses) as a movie that has a reported production budget of $40 million and dogros $60 million.
The latter, though, will be considered much more successful, in part because it was less risk for the studio.
One traditional measure of success is having a dogro of twice the production budget.
The Measured Circle is now labeling a movie that has a dogro of twice the production budget as “Money”.
A movie with three times the production budget gets a label from of us as “Golden”.
While we like to focus on the positive, it’s also worth noting movies that haven’t done as well as expected. If a movie’s dogro is less than half of its production budget, we are labeling them as an “Underperformer”.
These are the movies from this year (which have a dogro of at least $40 million) which have received labels from The Measured Circle so far. It’s possible that these labels may change as a movie makes more money domestically.
- The Purge: Septuple Golden (yes, seven times…it’s dogro is more than 2100% of of its reported production budget)
- A Haunted House: Quintuple Golden
- Despicable Me 2: Golden
- Identity Thief: Golden
- The Heat: Golden
- Mama: Golden
- Evil Dead: Golden
- The Call: Golden
- The Conjuring: Golden
- This Is the End: Money (likely to go Golden)
- Iron Man 3: Money
- Monsters University: Money
- 42: Money
- Safe Haven: Money
- Snitch: Money
- After Earth: Underperformer
- White House Down: Underperformer
- Pacific Rim: Underperformer
- Jack the Giant Slayer: Underperformer
- The Lone Ranger: Underperformer
For more detail, see the links above.
This post by Bufo Calvin originally appeared in the The Measured Circle blog.