Movies so far this year 2013

Movies so far this year 2013

We’ve already entered the hot days of summer, as far as the box office is concerned. Iron Man 3 is blazing along, and we’ll see a series of movies which will dogro (domestic gross) over $100 million in the next couple of months (Star Trek Into Darkness next week, likely both Fast & Furious 6 and The Hangover Part III the following week, Man of Steel, Monsters University, White House Down, and so on).

Before we get blinded by those blockbusters, I wanted to take a look at how things have been going so far this year.

Where I have the information, I want to especially look at dogro versus the reported production budget. It’s important to note that movies make a lot of money outside the USA, and then there are a lot of expenses besides the production budget (marketing, for one). Movies also can make money on merchandising deals. However, I find it informative to look at the movies which have made the highest percentage of profit comparing dogro and the production budget.

Let’s say a movie costs $50 million to make, and dogros $100 million. That’s a $50 million profit in this calculation…but it’s also a 100% profit ($50m+$50m). For this one, we are going to say that a movie that costs $10m to make and dogros $60m is doing better than that $50m movie…it has 500% profit. I know you can’t spend your percentage of profit, but it’s a better return on investment.🙂

So, let’s take a look…I’m going to cut this off at the top 50 dogroing movies so far (after that, we get into a lot of art house fair). I also took out ones where I didn’t have budget data. Of course, some of these will make a lot more money yet (I’m looking at you, Tony Stark):

Title Studio Dogro Budget Profit %Profit
A Haunted House ORF $40,041,683  $       2,500,000 $37,541,683 1502%
Dark Skies W/Dim. $17,372,314  $       3,500,000 $13,872,314 396%
Mama Uni. $71,628,180  $    15,000,000 $56,628,180 378%
Jurassic Park 3D Uni. $44,118,910  $    10,000,000 $34,118,910 341%
The Call TriS $50,934,437  $    13,000,000 $37,934,437 292%
Identity Thief Uni. $133,522,005  $    35,000,000 $98,522,005 281%
Evil Dead (2013) TriS $53,465,508  $    17,000,000 $36,465,508 215%
The Last Exorcism Part II CBS $15,179,302  $       5,000,000 $10,179,302 204%
Spring Breakers A24 $14,019,724  $       5,000,000 $9,019,724 180%
Safe Haven Rela. $71,236,540  $    28,000,000 $43,236,540 154%
42 WB $81,192,000  $    40,000,000 $41,192,000 103%
21 and Over Rela. $25,663,612  $    13,000,000 $12,663,612 97%
Warm Bodies LG/S $66,380,662  $    35,000,000 $31,380,662 90%
Scary Movie 5 W/Dim. $29,938,030  $    20,000,000 $9,938,030 50%
Movie 43 Rela. $8,840,453  $       6,000,000 $2,840,453 47%
Pain and Gain Par. $37,932,000  $    26,000,000 $11,932,000 46%
Escape From Planet Earth Wein. $55,239,237  $    40,000,000 $15,239,237 38%
Olympus Has Fallen FD $95,877,624  $    70,000,000 $25,877,624 37%
Admission Focus $17,802,538  $    13,000,000 $4,802,538 37%
The Place Beyond the Pines Focus $19,303,536  $    15,000,000 $4,303,536 29%
The Croods Fox $170,315,000  $  135,000,000 $35,315,000 26%
Iron Man 3 BV $232,178,000  $  200,000,000 $32,178,000 16%
Hansel and Gretel: Witch Hunters Par. $55,703,475  $    50,000,000 $5,703,475 11%
Oz The Great and Powerful BV $229,182,320  $  215,000,000 $14,182,320 7%
G.I. Joe: Retaliation Par. $119,156,891  $  130,000,000 ($10,843,109) -8%
Gangster Squad WB $46,000,903  $    60,000,000 ($13,999,097) -23%
The Incredible Burt Wonderstone WB $22,537,881  $    30,000,000 ($7,462,119) -25%
A Good Day to Die Hard Fox $67,305,159  $    92,000,000 ($24,694,841) -27%
Oblivion Uni. $78,792,000  $  120,000,000 ($41,208,000) -34%
The Host (2013) ORF $26,209,584  $    40,000,000 ($13,790,416) -34%
Broken City Fox $19,701,164  $    35,000,000 ($15,298,836) -44%
Parker FD $17,616,641  $    35,000,000 ($17,383,359) -50%
The Big Wedding LGF $16,356,000  $    35,000,000 ($18,644,000) -53%
Jack the Giant Slayer WB (NL) $64,235,588  $  195,000,000 ($130,764,412) -67%
Beautiful Creatures (2013) WB $19,452,138  $    60,000,000 ($40,547,862) -68%
The Last Stand LGF $12,050,299  $    45,000,000 ($32,949,701) -73%

Looked at this way, the biggest success is…A Haunted House. That’s a low budget horror comedy, and the return was phenomenal.

Clearly, supernatural horror (comedy or not) was rewarded: A Haunted House; Dark Skies; Mama; Evil Dead; The Last Exorcism Part II…all highly profitable under this formula. Even Scary Movie 5, widely panned, has made more than a 50% profit.

Action movies with no horror/science fiction/fantasy element? Not so much. The Last Stand, Parker, Broken City, A Good Day to Die Hard…all in the negatives.

Okay, I’m sure a lot of people are more interested in the actual dollars than the percentages (especially those who aren’t actually investing. Here you go:

Title Studio Dogro Budget Profit
Identity Thief Uni. $133,522,005  $    35,000,000 $98,522,005
Mama Uni. $71,628,180  $    15,000,000 $56,628,180
Safe Haven Rela. $71,236,540  $    28,000,000 $43,236,540
42 WB $81,192,000  $    40,000,000 $41,192,000
The Call TriS $50,934,437  $    13,000,000 $37,934,437
A Haunted House ORF $40,041,683  $       2,500,000 $37,541,683
Evil Dead (2013) TriS $53,465,508  $    17,000,000 $36,465,508
The Croods Fox $170,315,000  $  135,000,000 $35,315,000
Jurassic Park 3D Uni. $44,118,910  $    10,000,000 $34,118,910
Iron Man 3 BV $232,178,000  $  200,000,000 $32,178,000
Warm Bodies LG/S $66,380,662  $    35,000,000 $31,380,662
Olympus Has Fallen FD $95,877,624  $    70,000,000 $25,877,624
Escape From Planet Earth Wein. $55,239,237  $    40,000,000 $15,239,237
Oz The Great and Powerful BV $229,182,320  $  215,000,000 $14,182,320
Dark Skies W/Dim. $17,372,314  $       3,500,000 $13,872,314
21 and Over Rela. $25,663,612  $    13,000,000 $12,663,612
Pain and Gain Par. $37,932,000  $    26,000,000 $11,932,000
The Last Exorcism Part II CBS $15,179,302  $       5,000,000 $10,179,302
Scary Movie 5 W/Dim. $29,938,030  $    20,000,000 $9,938,030
Spring Breakers A24 $14,019,724  $       5,000,000 $9,019,724
Hansel and Gretel: Witch Hunters Par. $55,703,475  $    50,000,000 $5,703,475
Admission Focus $17,802,538  $    13,000,000 $4,802,538
The Place Beyond the Pines Focus $19,303,536  $    15,000,000 $4,303,536
Movie 43 Rela. $8,840,453  $       6,000,000 $2,840,453
The Incredible Burt Wonderstone WB $22,537,881  $    30,000,000 ($7,462,119)
G.I. Joe: Retaliation Par. $119,156,891  $  130,000,000 ($10,843,109)
The Host (2013) ORF $26,209,584  $    40,000,000 ($13,790,416)
Gangster Squad WB $46,000,903  $    60,000,000 ($13,999,097)
Broken City Fox $19,701,164  $    35,000,000 ($15,298,836)
Parker FD $17,616,641  $    35,000,000 ($17,383,359)
The Big Wedding LGF $16,356,000  $    35,000,000 ($18,644,000)
A Good Day to Die Hard Fox $67,305,159  $    92,000,000 ($24,694,841)
The Last Stand LGF $12,050,299  $    45,000,000 ($32,949,701)
Beautiful Creatures (2013) WB $19,452,138  $    60,000,000 ($40,547,862)
Oblivion Uni. $78,792,000  $  120,000,000 ($41,208,000)
Jack the Giant Slayer WB (NL) $64,235,588  $  195,000,000 ($130,764,412)

People were so down on John Carter last year. It’s budget was about $250m, and it dogroed about $73m. Where would that put it on this list? Oh, yeah…still at the bottom with -$177m. Hm…makes it harder to hold out hope for a sequel.😉

Next, let’s take a look at studios. This time, we’ll do their total profits (just in the group of movies above):

Studio Profit
Uni. Total $148,061,095
TriS Total $74,399,945
Rela. Total $58,740,605
BV Total $46,360,320
LG/S Total $31,380,662
W/Dim. Total $23,810,344
ORF Total $23,751,267
Wein. Total $15,239,237
CBS Total $10,179,302
Focus Total $9,106,074
A24 Total $9,019,724
FD Total $8,494,265
Par. Total $6,792,366
Fox Total ($4,678,677)
WB Total ($20,817,078)
LGF Total ($51,593,701)
WB (NL) Total ($130,764,412)
Grand Total $257,481,338

If you were a Warner Brothers exec, you wouldn’t want to bump into the Universal guys at lunch, right?

Lastly, as we did last year, let’s look at budget versus profit:

Profit20130511

As we saw last year, it’s really hard to make a profit with a big budget. Some of that will happen: Iron Man 3 will do it. So far this year, if you get over about $40m, it’s a losing proposition…

To track the movie box office throughout the year, see

2013 Movie Box Office: 40, 80, 1, 2 , 3

This post by Bufo Calvin originally appeared in the The Measured Circle.

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