The first $100m movie of 2012 is…The Vow
There must be some happy people in Hollywood right now!
Not just Screen Gems, which had its first $100m dogro (domestic gross) movie ever with The Vow.
It’s been an incredibly profitable year…for all of the studios that have had movies make it on to our 2012 Movie Box Office: 40, 80, 1, 2 , 3 list.
Take a look:
|The Devil Inside||1||53.2||52.2||5220%|
|The Woman in Black||17||47.3||30.3||178%|
A number of movies on this list are still going to make money…Journey 2 will definitely beat its budget, for one.
Now, there are additional expenses outside of this…and additional income. There is box office from outside the USA: The Woman in Black has been racking it in England (no surprise there). There is home video sales…when they license them to Netflix and Amazon, for example.
Still, it’s looking good.
We’ll see how that goes when more big budget movies open…Disney’s John Carter, opening March 9th, reportedly has a budget of $250 million. That’s as much as the top seven movies on the above list…combined. For it to be as profitable (in percentage0 as The Devil Inside, it would need to make a lot more than ten billion dollars dogro. On the other hand, it if launches a franchise, it could be worth a lot…this is Disney, so we can’t leave out big merchandising dollars.
For right now, though, the movie business is the money business…and that’s certainly not always true.
This post by Bufo Calvin originally appeared in the The Measured Circle blog.