Summer 2012 movie preview
We’ve been getting some news this week about release dates for movies in 2013 (see The Measured Circle Pop Culture Timeline for more information), but what about next year?
Movie opening dates change frequently, because it’s a real game between studios. You wouldn’t want to have two similar movies open on the same day, usually, because that dilutes the box office for both. There isn’t any place where you can officially claim a date, though.
What happens is that one studio will announce an opening date for a movie. If it’s a big tentpole picture (like the next Batman), every similar movie will probably want to avoid it. A counter-programming movie (let’s say, a fluffy kids’ cartoon) might do well opening that day…but there could be two of those as well.
So, one studio announces a date. Another studio might want to challenge that…and the first one may or may not switch. Some dates are better than others: the Fourth of July weekend is a biggie, for example.
Recognizing that these dates may change, then, let’s take a bit of a look at what you’ll be watching in summer 2012 (with an emphasis on geeky titles, of course).
We’re looking at the summer: while the summer doesn’t really start until June, movie summer traditionally start on Memorial Day (in May), but that’s been pushed up a couple of weeks (Pirates is clearly a summer movie this year, but opened ten days before Memorial Day). It traditionally ends on Labor Day, in September. For 2012, that would give us May 28 (with some lead time…I’m going with major releases in May) to September 3.
May 4, 2012
This should belong to The Avengers, the all-star Marvel superhero mash-up directed by Joss Whedon. If this isn’t huge, look for a “geek market” crash. 😉
May 11, 2012
Right now, there is a potential battle between the Tim Burton/Johnny Depp Dark Shadows and Sacha Baron Cohen’s The Dictator. I don’t know that those two wouldn’t hit some of the same audience…I think The Dictator may move.
May 18, 2012
May 25, 2012
This one goes to Men in Black III. It’s a little odd to not have the tentpole Will Smith movie open on July 4th (which he has called “Big Willy Weekend”.
June 1, 2012
There are two big movies, but I think they may be different enough that these two stay. One is Rock of Ages with Tom Cruise, Russell Brand, and Alec Baldwin. Opposite that is Snow White and the Hunstman, with Twilight’s Kristen Stewart, Thor’s Chris Hemsworth, and an interesting group of actors as the dwarves. They might play chicken on this one, and someone might move.
June 8, 2012
There are two biggies opening, but I’m comfortable that they won’t eat each other’s audience. One is the animated Madagascar 3, and the other is Prometheus, directed by Ridley Scott. The tone is going to be different enough that they can each get a piece of the audience.
June 15, 2012
Jack the Giant Killer may not sound like it would have broad appeal, but it’s directed by summer slayer Bryan Singer (The X-Men) and features Ewan McGregor.
June 22, 2012
June 29, 2012
Set your phasers on summer! Nobody messes with Spock and Kirk and the The Star Trek sequel.
July 6, 2012
In order to take advantage of the July 4th movie going weekend, it will really open on July 3, but I feel my summer sense tingling for The Amazing Spider-Man.
July 13, 2012
I’m a little concerned about these two butting heads. One is Ice Age: Continental Drift, a fairly light-hearted sequel, and the other one is from Seth McFarlane, a powerhouse in animation…but not for kids. This one (Ted) is live-action, and sounds really quite quirky…they certainly might not overlap.
July 20, 2012
Spider-Man gets a few weeks before Batman shows up in The Dark Knight Rises.
July 27, 2012
August 3, 2012
Colin Farrell stars in Total Recall, a second (and quite different) take on the Philip K. Dick story, “We Can Remember it for You Wholesale”. Last time around, it was Arnold Schwarzenegger. Jeremy Renner’s first time as Jason Bourne ( is also scheduled for today…that might not work.
August 10, 2012
G.I. Joe: Cobra Strikes opens, with Dwayne “The Rock” Johnson and ninjas.
August 17, 2012
The multi-generational action stars are back in The Expendables 2.
August 24, 2012
August 31, 2012
Those are a few. I haven’t listed all the movies, and maybe I’m underestimating some. The gaps will be filled in, and other movies may move into position.
What do you think? I did I leave out one on your must-be-seen list? Feel free to let me know.
This post by Bufo Calvin originally appeared in the I Love My Kindle blog.