Pottermore: Harry Potter “online experience unlike any other”

Pottermore: Harry Potter “online experience unlike any other”

In this


Jo Rowling announced


this morning (my time, Pacific).

What is it?

Well, it’s going to be Harry Potter e-books, for one thing…those will be out in October for “all major electronic reading devices” exclusively through Pottermore.

It’s going to be audiobooks.

Yes, it will be new information from Rowling, but

“It’s the same story with a few crucial additions: the most important one is you…”

Does this mean an online role-playing game? Certainly a possibility, based on what is being said. They make a big point about making it safe for all ages, so that may limit autonomy…no swearing, I would guess. 🙂

The full launch is in October, but on July 31st, you can see if you can get in early.

I think this could be huge…and it sounds inventive. I’m thinking there are a few surprises in the world of Harry Potter yet.

There is additional information in this

Reuters article

and I’ll cover the e-book part in my

I Love My Kindle blog

UPDATE: More information from the Wall Street Journal. It will be a million early entrants on July 31. You will be able to join a Hogwarts house and play games for points.

WSJ blog entry


HuffPo article

This post by Bufo Calvin originally appeared in the The Measured Circle blog.


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