Movies before Memorial Day 2011

Movies before Memorial Day 2011

June 21st may be the first official day of summer this year, Memorial Day weekend is the start of the summer movie season.

Before the two twos (Kung Fu Panda and The Hangover) opening Friday change the landscape, I wanted to take a look back at the year so far.

First, let’s congratulate the four actors who have already made it to this year’s list of The Measured Circle’s Box Office MVPs:

  • Ludacris: No Strings Attached, Fast Five
  • Natalie Portman: No Strings Attached, Thor
  • Johnny Depp: Rango, Pirates of the Caribbean: On Stranger Tides
  • Timothy Olyphant: Rango, I Am Number Four

Natalie Portman and Johny Depp probably aren’t surprises, but would you have guessed Ludacris and Timothy Olyphant?  Olyphant has a couple of hundred million movies in his past (Live Free or Die Hard, Gone in Sixty Seconds), but this should really be a record (pun intended) year for Ludacris.  In addition to the two movies above (movies in bold have dogroed…domestic grossed…more than $100 million), he also has Garry Marshall’s star-studded follow-up to last year’s $110m dogroing Valentine’s Day (this year’s New Year’s Eve).

I wrote previously about how well animation was doing this year (half the movies that have made over $100m are animated movies…counting Hop, which also has live actors), there’s also a nice trend of movies that aren’t built around special effects or are cartoons doing well.  Fast Five is forty million dollars ahead of its closest competitor (and might make it to $200m), but Just Go With It is over $100m, and Bridesmaids is exceeding expectations.

Some movies underperformed.  Those include:

  • The Greatest Movie Ever Sold (while this is a documentary, half a million isn’t much for the director of Super Size Me)
  • Hoodwinked Too! at about $10m shows us that not every animated movie is gold
  • Mars Needs Moms was further proof at $21m
  • Your Highness shows you can be an MVP…and still have a movie that doesn’t get to $40m
  • Priest, Season of  the Witch, Beastly, The Rite, The Roommate, Paul, Red Riding Hood, Scream r…genre movies also have their sub-forties
  • Sucker Punch was one I thought might do really well…I guess I was in my own fantasy world 😉
  • Big Mommas didn’t play to full houses
  • Even though it made about $55m, I Am Number Four was a disappointment at the box office

Insidious is one of the great success stories of the year.  It cost about 1.5 million to make…and has grossed over $50 million.  For Thor to be that profitable, it would have to dogro about 500 billion dollars.  🙂

For more information on this year’s box office, check our 2011 Movie Box Office: 40, 80, 1, 2, 3.

This post by Bufo Calvin originally appeared in the The Measured Circle blog.


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